Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Friday, July 27, 2012

Facebook Printable Posters Now Available For Download

Printable Facebook Posters
Facebook is a very powerful social media, not just for networking, but also for marketing. For the success of any business, its presence on social media, especially on Facebook is a must. |This is because according to an estimate, around 75% of the customers (for any product or service) use online streams such as social media to learn more about that particular product before going for it. And since Facebook is the largest social media with more than 900 million users, you can see how much a company would be missing out on if it didn't have a Facebook page. Facebook isn't just for online businesses either. Much like Google Places, local businesses can also utilize Facebook for promotion and to bring in customers. And for such local businesses, there's a good news! Facebook Printable Posters are now available for them to download and use for their business' promotion!

The Facebook Marketing Team has recently released Printable Posters which you can now download, customize, and put up on your stores as posters or on your website as banners and drive audience and customers to your business!

Download Facebook Printable Posters

These posters come print-ready. You can simply customize them to display your Facebook Page URL, such as facebook.com/MyBloggerTricks, just like we have done with the intro image. Once you've changed the URLs, you can download them and send to your printer. Click on the link below for the PDF file.

What's the use?

The most obvious use for these posters is advertising and promotion. Small local businesses, such as shops, restaurants, fast food junctions, real estate consultancy, or any other such business can download these posters and send them out for printing. These posters are print ready, and Facebook has even inverted them for printing ease. All they need to do is, edit their Page URL before printing. These posters can be displayed on billboards or front windows, encouraging customers to like the Facebook page for that business, or check in while they are inside the shop/restaurant etc. The only condition, of course, is that, businesses need to have a Facebook page. Otherwise, what use are they, if customers can't 'Like' anything?

Facebook printable posters
These posters can also be used by website owners to divert traffic to their Facebook page. They can link the banners to their Facebook page, and encourage people to follow them and like the page. This way, online businesses can easily retain their customers, and send out updates for their benefit.

Thursday, July 26, 2012

Facebook Introduces New Marketing Features For Brand Pages


new facebook marketing features
Facebook Pages are a great way to promote a brand, and pull traffic to a website. They offer many marketing features, such as targeting a specific audience, learning about insights and analytics, promoting your content, and more. Well now, Facebook has announced in a blog post, that it has introduced some new features to further assist marketers to better promote their content and draw more traffic. These new features include scheduling posts, unpublished page posts, and updated page admin permissions for third-party apps. These new features come as Facebook continues its stream of changes after a survey, that rated Facebook disappointingly low in terms of customer satisfaction.

Facebook got a low customer satisfaction rating due to its controversial updates such as the Ticker, the Timeline, and the every-increasing security concerns. Hence, these new features could be a bid to curb the losses incurred by Facebook as marketers reduced their activity. Now, Facebook is back with new options for such marketers. Options not currently available for Google Plus Pages.

Scheduling posts

Alas, this is a feature much awaited for by page admins. Facebook had no scheduling option for posts before, so admins either had to make do manually, or use a a third party app such as HootSuite. While those apps are perfectly fine, it's nice to have an in-build option on Facebook.

Schedule Facebook Page posts

Page admins can now schedule their posts anywhere between 10 minutes to six months from the time of adding a post. They can also reschedule the post if it is more than 3 minutes from its scheduling time. This is a great and easy feature for page admins, who don't have to use any third party apps. Scheduling your posts will bring consistency to your page. In fact, it is a whole marketing strategy, scheduling posts at an optimum time so that maximum of your followers can see them.

Unpublished Posts

Here is another great new feature designed especially for targeted marketing. It is for page admins who sometimes want to send sponsored updates. These posts aren't really published, and don't show up on your timeline. Instead, they are sent to your followers based on their demographics that you choose. For example, you can send out posts only to men, or only to women etc. You can use this feature to run segmented marketing campaigns.

Admin Permissions

This is another great release aimed at restricting permissions to other admins and third party apps. Previously, there were fixed privileges for admins, which means if you needed an app to access your page to manage it, you had to grant it full permissions. But now, you can limit what permissions you give out. For example, a post scheduling app doesn't need to access your insights, not vice versa. Hence, you can restrict permissions to ensure more security.

These new changes look promising. But whether Facebook will be able to redeem its rating in user satisfaction or not, only time will tell. Hope you liked this post. If you run pages on Facebook, then do go ahead and try them out. And share this piece of news with others too :)

Tuesday, July 24, 2012

Google Plus Overtakes Facebook In Customer Satisfaction



Facebook might now be facing a grim reality after a latest survey by the American Customer Satisfaction Index (ACSI), which revealed that Facebook users are not satisfied with the happenings at the social network lately. More worrisome for Facebook is the fact that while its customer satisfaction is plummeting downwards, its rival network,Google Plus, is catching up fast! Not only that, other social networks like Twitter and LinkedIn have overtaken it as well with respect to customer satisfaction. To make matters worse, Facebook hasn't made much of a mark ever since its IPO and its first quarterly earnings as a public company. So what does this mean? Has Google Plus finally found the opening it has been looking for, or has Facebook yet to see the worst?

Survey performances


The ACSI conducts this survey annually, taking into account more than 230 companies across multiple sectors. It accesses how happy a company's customers or users are, and then rates the company accordingly, on a scale of 100. This year, Facebook scored a 61, a record low for the company, and a 7.6% decrease from last year's 66. Before that, Facebook scored 64 in 2010. Hence, this 61 comes as a shock, especially since it is the lowest among all of Facebook's major competitors.

Google+, on the other hand, starred in the survey. This was was a debut for Google+, and it rose to the occasion and scored a whopping 78, the top score which it shares with Wikipedia. Wikipedia has been topping the survey for the last three consecutive years. Now, it shares the lead with Google Plus. The major reasons for Google Plus's strong position is the absence of ads, and integration with other Google services, where it acts as a social glue holding everything together to provide a seamless experience to the users.

survey scores

Pinterest, Twitter, and LinkedIn were also included the first time ever this year in the survey. And surprisingly, all three fared better than Facebook. They scored 69, 64, and 63 respectively. Hence, Facebook might need to seriously reconsider its tactics. Myspace was not included for a second year in a row.

Why Facebook spiraled downwards?

Facebook might have mis-calculated things when it was introducing new features such as the Timeline. While users had the option to go or not go for the Timeline layout, Facebook pages weren't as lucky. And the layout was enforced on them. This caused a lot of discontent. The Timeline might look great to some people, most others aren't in favor of a dramatic change.

The survey also found out that users have security concerns. They don't entirely trust Facebook, what with all the widespread spam and scam. They are conscious about their privacy as well. The ticker feature saw to that. Now, people can see everything their friends are doing in the Ticker. There are other such features as well that make people rethink about sharing their personal information. Users also don't like the ruthless, "in-the-face" advertising on Facebook.

What this means for Social Networks

Facebook might be the biggest social network of all with over 900 million users, but its rivals are no newbies either. This could very well be their chance to gain the ground lost by Facebook. Such a low rating has hurt Facebook's reputation. Donna Tam at CNET says, "It's got to hurt Mark Zuckerberg's ego to see another low rating, considering the company's mantra is about making users happy over advertisers."

If there's one thing Facebook needs to learn, it's that keeping users happy is the key, and not adding more services. Only satisfied users will use those services. Pleasing over 900 million people isn't easy. And such a large number could be the reason why Facebook got such a low rating. Compare this with Google Plus's 250 million, and Twitter's 500 million. The more people there are, the more critics. But nevertheless, customer satisfaction should be every company's number one priority.

As for Google plus it has to cover a lot of ground. But it has a lot more potential, what with all the integration with other Google services. And if this trend of keeping customers satisfied remains, then we could be looking at the next leader in Social Media in the near future.