Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Friday, July 27, 2012

Facebook Printable Posters Now Available For Download

Printable Facebook Posters
Facebook is a very powerful social media, not just for networking, but also for marketing. For the success of any business, its presence on social media, especially on Facebook is a must. |This is because according to an estimate, around 75% of the customers (for any product or service) use online streams such as social media to learn more about that particular product before going for it. And since Facebook is the largest social media with more than 900 million users, you can see how much a company would be missing out on if it didn't have a Facebook page. Facebook isn't just for online businesses either. Much like Google Places, local businesses can also utilize Facebook for promotion and to bring in customers. And for such local businesses, there's a good news! Facebook Printable Posters are now available for them to download and use for their business' promotion!

The Facebook Marketing Team has recently released Printable Posters which you can now download, customize, and put up on your stores as posters or on your website as banners and drive audience and customers to your business!

Download Facebook Printable Posters

These posters come print-ready. You can simply customize them to display your Facebook Page URL, such as facebook.com/MyBloggerTricks, just like we have done with the intro image. Once you've changed the URLs, you can download them and send to your printer. Click on the link below for the PDF file.

What's the use?

The most obvious use for these posters is advertising and promotion. Small local businesses, such as shops, restaurants, fast food junctions, real estate consultancy, or any other such business can download these posters and send them out for printing. These posters are print ready, and Facebook has even inverted them for printing ease. All they need to do is, edit their Page URL before printing. These posters can be displayed on billboards or front windows, encouraging customers to like the Facebook page for that business, or check in while they are inside the shop/restaurant etc. The only condition, of course, is that, businesses need to have a Facebook page. Otherwise, what use are they, if customers can't 'Like' anything?

Facebook printable posters
These posters can also be used by website owners to divert traffic to their Facebook page. They can link the banners to their Facebook page, and encourage people to follow them and like the page. This way, online businesses can easily retain their customers, and send out updates for their benefit.

Thursday, July 26, 2012

Facebook Introduces New Marketing Features For Brand Pages


new facebook marketing features
Facebook Pages are a great way to promote a brand, and pull traffic to a website. They offer many marketing features, such as targeting a specific audience, learning about insights and analytics, promoting your content, and more. Well now, Facebook has announced in a blog post, that it has introduced some new features to further assist marketers to better promote their content and draw more traffic. These new features include scheduling posts, unpublished page posts, and updated page admin permissions for third-party apps. These new features come as Facebook continues its stream of changes after a survey, that rated Facebook disappointingly low in terms of customer satisfaction.

Facebook got a low customer satisfaction rating due to its controversial updates such as the Ticker, the Timeline, and the every-increasing security concerns. Hence, these new features could be a bid to curb the losses incurred by Facebook as marketers reduced their activity. Now, Facebook is back with new options for such marketers. Options not currently available for Google Plus Pages.

Scheduling posts

Alas, this is a feature much awaited for by page admins. Facebook had no scheduling option for posts before, so admins either had to make do manually, or use a a third party app such as HootSuite. While those apps are perfectly fine, it's nice to have an in-build option on Facebook.

Schedule Facebook Page posts

Page admins can now schedule their posts anywhere between 10 minutes to six months from the time of adding a post. They can also reschedule the post if it is more than 3 minutes from its scheduling time. This is a great and easy feature for page admins, who don't have to use any third party apps. Scheduling your posts will bring consistency to your page. In fact, it is a whole marketing strategy, scheduling posts at an optimum time so that maximum of your followers can see them.

Unpublished Posts

Here is another great new feature designed especially for targeted marketing. It is for page admins who sometimes want to send sponsored updates. These posts aren't really published, and don't show up on your timeline. Instead, they are sent to your followers based on their demographics that you choose. For example, you can send out posts only to men, or only to women etc. You can use this feature to run segmented marketing campaigns.

Admin Permissions

This is another great release aimed at restricting permissions to other admins and third party apps. Previously, there were fixed privileges for admins, which means if you needed an app to access your page to manage it, you had to grant it full permissions. But now, you can limit what permissions you give out. For example, a post scheduling app doesn't need to access your insights, not vice versa. Hence, you can restrict permissions to ensure more security.

These new changes look promising. But whether Facebook will be able to redeem its rating in user satisfaction or not, only time will tell. Hope you liked this post. If you run pages on Facebook, then do go ahead and try them out. And share this piece of news with others too :)